About WeChat has a State Grid account
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6 FAQs about [WeChat has a State Grid account]
Who owns the WeChat official account?
This study focused on an active government-owned WeChat official account, which is owned by the Traffic Management Bureau (TMB) of a capital city in central China. The TMB account has accumulated approximately three million followers since its establishment in 2013.
Are government WeChat Official accounts growing?
The growth of Chinese government WeChat official accounts, including the TMB account (the subject of this study), is still in its preliminary phase. The TMB account, which was designed to be a general platform for all traffic-related services, has turned out to be a lookup tool.
Are WeChat Official accounts scientific?
Finally, the empirical study of the 12 official accounts of State Grid is made. The evaluation index system of WeChat official account includes 4 first level indicators and 15 two level indicators. This study proposes that the index system and data processing method are scientific.
Can WeChat bring benefits to the government?
This study is one of the first focusing on WeChat official accounts. The in-depth systematic investigation of a typical case, the TMB official account, generated fresh understanding of the benefits and opportunities this special type of social media can bring to the government.
Are WeChat Official accounts being underutilized?
Most WeChat Government Official accounts are underutilized. Deficiencies exist in their information architecture, operation strategy, and interaction design. The effectiveness of public service delivery on social media depends on the legal and policy environment. Governments should collaborate with the private sector in the construction of official accounts.
Is research on WeChat Official accounts necessary?
WeChat official accounts are a momentous innovation in the development of E-government for enabling public service delivery and information communication. They deserve dedicated research, as this study is one of the first focusing on this topic.


